This Is Why Your Emails Get Ignored
If your emails aren’t getting opened, chances are it might not be about your offer.
It’s your subject line
Most people write the subject line first, rush it, and move on. That’s backwards. And it’s one of the biggest reasons emails die quietly in inboxes.
The Real Problem: Rushed Subject Lines
Low open rates usually aren’t a mystery. They’re the result of subject lines written before the email even knows what it’s trying to say.
When you write the subject line first, you’re guessing the value instead of discovering it. You’re forcing a headline onto a story that hasn’t been told yet.
And inboxes can smell that energy instantly.
The Fix: Write the Subject Line Last
Your email shouldn’t decide its headline before it knows the story.
Write the email first. All of it. Then pause and ask yourself:
What’s the real value here?
Why would I click this?
What does the reader get in return for their attention?
Only after answering those questions should you touch the subject line.
Do This Instead
Once the email is written:
Write 3–5 subject lines
Make them clear, not clever
Pick the one that instantly tells the reader what’s in it for them
No wordplay gymnastics. No vague curiosity bait. No “trying to be different.”
Just clarity.
Why This Works
Because inboxes are ruthless.
People don’t open emails to be impressed — they open them to solve a problem, learn something useful, or get value fast.
Clear subject lines:
Set expectations
Build trust
Get opened more often
And better opens lead to more clicks, more replies, and more conversions — without changing a single word inside the email.
The Takeaway
Clear > clever. Always.
If your emails are getting ignored, don’t rewrite the whole thing.
Rewrite the process.
Write the email first.
Find the value.
Then earn the open.
