Meta Ads aren’t won with hyper-targeted audiences or complicated campaign structures_; they’re won with creative that actually captures attention.

But that doesn’t mean targeting and optimization suddenly don’t matter. Meta’s automation is powerful, but it still relies on strong signals: the right objective, clean pixel data, smart geo filters, retargeting layers, and a landing page that converts.

Creative may drive the scroll-stop, but targeting and optimization still drive the results. The brands that win this year are the ones combining all three into one strategy.