Case Study

BarberOn

This case study includes

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Introduction

Barberon has been a staple in the local community for years, earning a loyal base of clients with their top-notch cuts and welcoming atmosphere. As their reputation grew, so did their ambitions; they were ready to expand, adding more chairs and employees to meet increasing demand. To support this growth, they needed to amplify their digital presence and attract even more clients. That’s when Barberon partnered with ZDG Media to elevate their content and advertising strategies for a new chapter of success.

Person in a barber shop with a fresh haircut, featuring a faded side and longer top, wearing a cape with a pattern and a ring earring.

Man with an undercut hairstyle, wearing a black and gold patterned barber cape in a barbershop.

Neno, Barber Owner

“ZDG brought our barbershop to life online with amazing content and ads that drove new clients to us.”

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The Challenge

Barberon faced stiff competition and needed a way to boost visibility and drive more foot traffic. They lacked the content and advertising strategy necessary to capture their target audience’s attention and convert it into bookings.

The Solution

Barberon got a fresh cut with high-quality content and a razor-sharp Google Ads campaign, trimming away the competition and grooming for growth.

ZDG Media delivered by creating high-quality images and videos that perfectly captured Barberon’s unique style and atmosphere, helping them stand out visually in a competitive market. We incorporated engaging videos that infused humor while showcasing Barberon’s exceptional haircuts, capturing the fun atmosphere of the shop and demonstrating their top-notch skills. The content was posted on all their social media pages and on their display ads.

We then paired this with a highly targeted Google Ads campaign, designed to attract new clients. Using long-tail keywords focused on intent, we zeroed in on potential customers actively searching for barbershop services. To further refine the strategy, we filtered out existing clients through their CRM database, ensuring the ads reached only new prospects. Additionally, we launched promotions tailored specifically to new clients, enticing them to book appointments and experience Barberon's top-tier services.

The result? A sharper online presence that increased visibility and drove new business and strengthened their brand in the local market.