Case Study

Chalets Opulence

This case study includes

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Snow-covered modern cabins in a forested area

Introduction

Chalets Opulence Laurentides is a charming cottage rental business nestled in the picturesque Laurentides region of northern Quebec. With multiple listings showcasing the beauty and tranquility of the area, they aimed to elevate their bookings and reach more potential guests seeking a cozy getaway. Recognizing the competitive nature of the vacation rental market, Chalets Opulence partnered with ZDG Media to enhance their online presence and attract more visitors, ultimately turning their beautiful cottages into sought-after destinations for relaxation and adventure.

Modern kitchen and dining area with wooden ceiling, large dining table, hanging lights, bar counter with stools, fireplace, and plants.

Modern living room with large windows, high wooden ceiling, and a fireplace. Furnished with a white sofa, leather chaise, and a black and white patterned rug. Decor includes a floor lamp, framed artwork, and a potted plant.

Management Team, Chalets Opulence Laurentides

“ZDG Media brought our beautiful chalets to life online.”

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The Challenge

Chalets Opulence faced the difficulty of standing out in a saturated vacation rental market, struggling to boost their bookings despite having multiple beautiful listings in the stunning Laurentides region of northern Quebec. They needed a strategic approach to enhance their visibility and attract more guests looking for a cozy getaway.

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The Solution

Chalets Opulence elevates bookings with a scenic strategy that increased online visibility and attracted a surge of guests via a new paid media strategy.

ZDG created a comprehensive marketing strategy that utilized local rental sites and Airbnb to increase exposure for Chalets Opulence. We designed and developed a stunning website that reflected the luxury and charm of the chalets while optimizing the booking process for a seamless customer experience. To elevate their brand, we provided professional branding and graphic design, paired with high-quality photography and engaging videography that highlighted the unique allure of each property.

Additionally, we implemented a tailored email marketing strategy to nurture leads and maintain guest loyalty, alongside targeted paid advertising campaigns to reach potential guests actively searching for unique vacation experiences. These efforts led to a significant increase in bookings, exceeding all expectations.