Clinique des Champs Elysées Medspa

Case Study

This case study includes

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Medspa clinic image : marketing agency for medspas

Introduction

Clinique des Champs-Élysées is a prestigious medical spa and aesthetic clinic with deep roots in cosmetic medicine. Founded in Paris in 1947, the brand has grown from its flagship location in the French capital’s famed “golden triangle” to a global presence, with additional clinics in New York on Manhattan’s Upper East Side and in Dubai’s dynamic luxury market.

Known for combining Parisian elegance with advanced aesthetic treatments, the clinic serves a diverse international clientele across three major cities.

Anna Shiychkova, Medspa Manager

“If you’re looking for someone that genuinely cares about your success and knows how to get things done, this is definitely the company to trust!”

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The Challenge

With three international locations in highly competitive markets (Paris, New York, and Dubai) Clinique des Champs Élysées faced increasing pressure to turn paid traffic into qualified patient inquiries. While demand for aesthetic treatments remained strong, rising ad costs, fragmented user journeys, and increasing advertising policy restrictions within the medical aesthetics industry made it harder to scale campaigns compliantly. Platforms like Google imposed tighter rules around medical keywords, imagery, and targeting, limiting creative flexibility and approval rates. The challenge was clear: improve lead quality and conversion efficiency while staying fully compliant and preserving a premium brand image across multiple markets and treatment categories.

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The Solution

A New Conversion-Optimized Website and Smarter Google & Meta Ads

We rolled out a conversion-first, compliance-driven strategy built to perform across competitive markets. We started by reconfiguring conversion tracking across Google Ads and Meta Ads, ensuring all lead actions were accurately tracked and attributed, giving full visibility into true performance across platforms.

We then designed and launched a new website optimized for lead conversion, with clear treatment positioning, streamlined user journeys, and policy-compliant messaging. The site was built to support both search and social traffic, turning high-intent Google users and demand-driven Meta audiences into qualified consultation requests.

On the paid media side, we restructured and optimized Google Ads campaigns to focus on core, high-intent treatments, adjusting bids based on real market costs. In parallel, Meta Ads were introduced and refined to support top-of-funnel demand and retarget high-intent users, reinforcing brand trust and improving overall lead quality. The combination of Google Ads and Meta Ads created a full-funnel ecosystem that consistently drove stronger, more qualified leads while maintaining brand integrity and platform compliance.