Case Study

JoeyWellness

This case study includes

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Yellow banner with an envelope icon and the text 'Email Marketing.'

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Green banner with the text 'Website Design + Development' and an icon of a computer screen with a wrench.

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Introduction

Joey Wellness is taking the health and wellness world by storm, with a massive online presence that includes 1.3 million Instagram followers, 178k YouTube subscribers, and over 587k TikTok fans.

Known for his vibrant personality and passion for health and wellness, Joey has built a loyal community focused on healthy living. In this case study, discover how ZDG Media helped elevate his brand by creating an interactive website, launch a cookbook, create a highly-demanded sugar guide and set up an email marketing strategy that truly makes his fans feel like family.

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Joey Wellness

“ZDG Media always kills it.”

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The Challenge

Joey Wellness had built an impressive social media following, dominating platforms like Instagram, YouTube, and TikTok. However, to capitalize on his massive audience, he needed to create products that resonated with his fans—offering solutions that they genuinely wanted and needed to improve their health and wellness. His existing website lacked the user experience and functionality necessary to drive sales, and he wasn’t fully leveraging email marketing to engage his fans.

The Solution

ZDG Media stepped in to revamp Joey's online strategy.

We designed a sleek, user-friendly website that not only reflected Joey’s energetic brand but also optimized the customer journey to increase conversions. This new online hub became the foundation for his digital presence, seamlessly integrating engaging content and tools. To further captivate his audience, we created a comprehensive sugar guide and an interactive cookbook—valuable resources that not only helped his audience achieve their health goals but also drove significant product sales.

Additionally, we implemented a tailored email marketing system, fostering a deeper connection with his audience by making them feel like part of a community. These efforts resulted in a major surge in online sales, followers, and engagement, transforming Joey’s fanbase into a powerful revenue stream.