Rénovations Métamorphoses

Case Study

This case study includes

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Icon of a person with a document next to text "Lead Generation" on a blue background.

Modern kitchen with dark gray cabinets, a white kitchen island with a vase of dried flowers, beige tiled backsplash, stainless steel range hood, and gray countertops.

Introduction

Rénovations Métamorphoses is a home renovation and house-flipping company based in Quebec, known for turning outdated spaces into modern masterpieces. While their craftsmanship is top-tier, they needed their online presence to reflect the same level of transformation and attract new homeowners looking to renovate or sell.

Modern white kitchen with an island, black bar stools, and pendant lights.

Bright white kitchen with marble countertops, white cabinets with gold handles, a large island with seating, two gold pendant lights, a window with a view of greenery, and wooden flooring.

Ani Z, Director of Rénovations Métamorphoses

“The process was seamless from start to finish. The team understood exactly what we needed and delivered beyond expectations.”

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The Challenge

Despite a strong local reputation and stunning before-and-after projects, Rénovations Métamorphoses wasn’t generating enough quality leads online. Their branding needed a revamp and so did their website. Their previous website didn’t effectively showcase their work and wasn’t optimized for lead conversions. In addition, their paid advertising efforts lacked quality prospects and weren’t converting as they initially expected.

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The Solution

ZDG Media stepped in to rebuild their digital foundation from the ground up.

Branding / Social Media

We developed a fresh, modern brand identity that mirrored the company’s core promise: transparent transformation. We started with a simple, sleek new logo and a refined color palette to a confident brand voice and visuals. Every element was crafted to communicate the company’s story, expertise, and trust. We also conducted professional photoshoots to provide them with more of a library of high-quality visuals to use across the website, ads, and social media channels.

Website Revamp

We designed and developed a fully responsive, conversion-focused website that not only showcased their most impressive renovation projects but also guided visitors effortlessly toward requesting a quote. The site features optimized service pages, client testimonials, and high-impact imagery to turn visitors into leads; all built with local SEO and performance in mind.

Paid Media / Lead Generation

We launched highly targeted Meta and Google Ads campaigns focused on reaching homeowners and property investors actively seeking renovation services.

On Meta, we crafted visually compelling ads that showcased Rénovations Métamorphoses’ before-and-after transformations, using beautiful project imagery (and videos) to capture attention. We also implemented strategic site link extensions to highlight different renovation services (from kitchens and bathrooms to full home makeovers) giving users multiple paths to explore their work.

On Google Ads, our focus was on high-intent search campaigns to ensure the brand appeared at the top of results whenever someone actively searched for renovation companies in the area. Given the competitive market, we refined targeting to reach only the most valuable audiences and bid aggressively where it mattered most: maximizing visibility without wasting spend.

Each campaign was designed around intent-driven keywords, striking visuals, and persuasive copy. We continuously A/B tested audiences, creatives, and landing pages to refine performance and ensure ad spend delivered measurable ROI …. and the results paid off.