Samantha Bucci Events
Case Study
This case study includes
Introduction
At Samantha Bucci Events, Samantha brings her expert touch to intimate weddings and stylish celebrations, offering couples a beautifully crafted planning journey rooted in elegance, precision and personalized moments. Her signature offering, the Ultimate Digital Wedding Planning Guide, gives engaged couples a comprehensive 12-month roadmap filled with checklists, budgeting tools, and insider templates to plan like a pro.
With a focus on simplicity and memorable experiences, Samantha’s online presence embodies the same thoughtful, refined approach she brings to every event; and that’s exactly the foundation we built on in helping her with her new website and targeted Meta Ads campaign.
Samantha Bucci, Founder of Samantha Bucci Events
“It was a please working with ZDG. Coming from someone who knows absolutely nothing about building a website, and setting up ads, they were able to guide me and help me understand throughout the whole process.”
The Challenge
Samantha Bucci Events had a strong brand and a loyal following both on Instagram and Tik Tok. Though, she wanted to expand her online presence to fully capture the sophistication and value of her services. With growing competition in the wedding and event planning industry, she needed a website that not only reflected her refined style but also made it effortless for couples to discover, trust, and book her. In addition, Samantha wanted to promote her Ultimate Digital Wedding Planning Guide: a comprehensive resource for couples but needed a paid ads strategy that could effectively reach and convert her ideal audience on Meta platforms.
The Solution
We partnered with Samantha to create a sleek, modern website that beautifully showcased her event planning expertise and clearly guided visitors toward her core offerings. Every page was optimized for clarity, elegance, and conversion; from her portfolio highlights to her shop page for the wedding guide. Alongside the website launch, we developed a Meta Ads campaign focused on both brand awareness and direct sales. Using precise audience targeting and creative tailored to engaged couples, the campaign successfully drove traffic, boosted guide purchases and generated new client inquiries. Overall, it helped position Samantha Bucci Events as a go-to name for wedding and event planning.
The Results
4.54$
lowest cost per purchase
653%
purchase increase with ads
46
subscribers in 1 month
Samantha Bucci, Founder of Samantha Bucci Events
“Super happy with the results and cannot recommend more!”
Let’s see what ZDG Media can do for you
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