Case Study

SkyZone

This case study includes

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Introduction

Sky Zone is a leader in indoor trampoline entertainment, with locations across North America bringing high-energy fun to families, kids, and teens. Even today, they’re bouncing into new communities and making every jump unforgettable.

With a focus on safety, excitement, and unforgettable experiences, Sky Zone is flipping the way families play. From birthday parties to group events, they’ve got everything you need to leap into fun and keep the energy soaring.

Daniel Martin, Park Manager

“We’re thrilled with the work ZDG Media has done for Sky Zone. All their marketing efforts are reflected in the parks, keeping our calendars full and bookings consistant.”

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The Challenge

With the expansion of new locations, Sky Zone needed to promote their parks online to attract more guests locally and fill calendars with bookings/events. At the same time, they were facing a lack of consistency across their marketing channels - from social media to paid ads to email campaigns, which made it difficult to maintain a unified brand message. The challenge was to implement a cohesive, omnichannel marketing strategy that not only drove traffic and bookings but also ensured consistent messaging across all touchpoints.

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The Solution

We partnered with SkyZone to implement an omnichannel marketing approach across all locations

Paid Media

Meta Ads

Our main paid media efforts focused on Meta, where we leveraged lookalike audiences created from Sky Zone’s client list to reach new potential customers. We ensured that our ads specifically targeted local parents with children who had upcoming birthdays to drive bookings for Sky Zone birthday events - one of their primary sources of revenue.

TikTok Ads

We also ran paid campaigns on TikTok, targeting younger kids and teens, capturing their attention with fun, engaging content that encouraged visits and event bookings.

Social Media Management

ZDG Media managed the social media accounts for multiple Sky Zone locations across North America, ensuring consistent messaging, branding, and visuals across all locations/pages; while accommodating differences in local offers or pricing when necessary.

Email Marketing

We implemented a targeted email strategy, sending customized emails to families with upcoming birthdays. These emails promoted special offers, bundles, and birthday packages, resulting in strong engagement and increased bookings.

Website & Design

We handled the creation and design of the Sky Zone websites for multiple parks, keeping content up to date and updating pricing or promotions as needed. Additionally, we designed social media posts, park visuals, and supported occasional projects like TV ads, flyers, pamphlets, and other marketing materials..