Case Study

StrikeOut Cancer

This case study includes

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Introduction

Strikeout Cancer Foundation has been a dedicated champion in the fight against cancer for over 15 years, raising over $200,000 to support cancer research and provide aid to those affected by the disease. Through a range of impactful initiatives and community-driven efforts, they’ve made a significant difference in the lives of countless individuals and families.

As their mission continues to grow, Strikeout Cancer remains committed to making an even greater impact in the fight against cancer.

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Anthony Pacella, Founder of StrikeOut Cancer

“ZDG Media has been an incredible partner in amplifying our cause. Their dedication and expertise helped us reach more people and raise crucial funds to support cancer research.”

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The Challenge

Despite their long-standing presence and dedicated mission, Strikeout Cancer needed to expand their reach and maximize donations. They needed a more robust marketing strategy to increase awareness, engage new supporters, and drive higher participation in their fundraising efforts.

The Solution

Strikeout Cancer’s online strategy was revitalized with a fresh approach, boosting awareness and driving donations, giving their mission the visibility it deserved.

ZDG Media stepped in with a comprehensive marketing strategy tailored to Strikeout Cancer's unique mission. We began by managing their social media platforms, crafting engaging content that highlighted their impactful initiatives and encouraged community involvement.

Next, we launched a series of targeted Meta advertising campaigns to expand Strikeout Cancer’s reach and attract new supporters. These ads were carefully crafted to resonate with individuals passionate about cancer research and community support. We used Meta's advanced targeting tools to connect with audiences based on their interests, location, and past engagement with similar causes. This approach drove traffic to Strikeout Cancer’s fundraising events, encouraged donations, and boosted participation in key initiatives.

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To further ensure efficiency, we leveraged the organization’s CRM database to filter out existing donors, focusing exclusively on acquiring new supporters. Alongside this, we ran tailored promotions aimed at attracting new contributors, further boosting Strikeout Cancer's fundraising efforts.

We also developed a strategic email marketing plan, ensuring that current supporters were kept informed and engaged while reaching out to potential donors with compelling stories and calls to action. Our SEO efforts optimized their website to improve visibility on search engines, making it easier for people to discover Strikeout Cancer and learn about their work.

Finally, we assisted in event planning, promoting fundraising events that brought the community together and raised crucial funds for cancer research. Through these combined efforts, ZDG Media helped Strikeout Cancer boost awareness, engage new donors, and significantly enhance their fundraising outcomes, all while reinforcing their mission to make a difference in the fight against cancer.

For Google Ads, we utilized Google's $10K monthly ad grant for non-profits to drive impactful campaigns. This allowed us to target potential donors using intent-driven keywords while ensuring we stayed within the restrictions of the grant program.

For instance, we adhered to the 5% click-through rate (CTR) minimum by optimizing keyword choices and avoiding overly generic terms. Additionally, we implemented conversion tracking and smart-bidding to maximize donations and event sign-ups, meeting Google’s requirement for reporting at least one conversion per month.