Marketing Agency for Fitness Gyms
Your Trusted Partner and Growth Expert for Gym Owners
141% increase in sales
358% CTR Increase
8M views in 2 months
250% online sales
415% decrease CPL
141% increase in sales 358% CTR Increase 8M views in 2 months 250% online sales 415% decrease CPL
Your Gym Marketing Agency Partner for Actual, Trackable Results
Done dealing with agencies that overpromise, underdeliver, and cost you more than they’re worth?
We understand how frustrating it is when gym marketing fails to convert, especially in a highly competitive industry with rising ad costs, crowded local markets, and increasingly informed members. That’s exactly why we built a smarter, data-driven approach designed specifically for gyms and fitness businesses. Our paid media strategies (Google Ads and Meta Ads) combine proven ad frameworks, optimized lead generation systems, and real conversion tracking to ensure every dollar you invest translates into real membership growth.
We work with leading gyms and fitness brands across Canada, the U.S., and internationally. Our primary focus is lead generation with a granular emphasis on conversions (leads), CPL (cost per lead), lead quality, and overall monthly revenue. Your gym has the same opportunity to grow with a proven system behind it.
3.1x
10+
Average Return on Ad Spend Across Clients
Years of Gym/Fitness Marketing Expertise
1250+
8
Successful Campaigns Executed
8-Figure Ad Spend Managed
Competition Is Fierce: Your Gym Needs to Show Up Where It Counts
The gym and fitness industry is growing faster than ever, and every gym in your area is competing for the same members. With new gyms, studios, and trainers launching constantly - and established facilities increasing their ad spend - standing out is no longer optional.
If you’re not ranking for core fitness searches or showing up in front of high-intent prospects on Google Search, Instagram, and Facebook, your competitors will sign those members before you ever get the chance.
That’s why your visibility has to be intentional, strategic, and consistent. When people are ready to join a gym, your brand needs to be the one they see first, and trust most.
THE MAIN PROBLEMS WE SOLVE
Paid Media Marketing
Paid ads for gyms aren’t like standard e-commerce or generic service ads. Competition is intense, local markets are crowded, and cost per lead can fluctuate quickly if the strategy isn’t dialed in. This is where we excel.
We have years of experience running high-performing Google Ads and Meta Ads specifically for gyms and fitness businesses. We understand local competition dynamics, seasonal demand, offer positioning, and the ad structures most agencies overlook - and we know how to scale results without wasting budget.
Our team consistently lowers cost per lead by optimizing campaign structure, using proven gym-marketing frameworks, refining high-intent local audiences, and building conversion-focused landing experiences. The outcome: more qualified leads, lower CPL, and predictable member growth, even in the most competitive markets.
Lead Generation
Our lead generation services for gyms are built to create a fully cohesive, omnichannel ecosystem that drives real members, and not just clicks. We align your Google Ads and Meta Ads (and any other paid media platforms used), email flows, landing pages, and follow-up systems so every touchpoint works together, not in silos. By combining proven gym-focused ad strategies with intent-driven targeting, high-converting funnels, and accurate conversion tracking, we ensure your leads are consistent, qualified, and most importantly, ready to join.
OTHER SOLUTIONS
Social Media Marketing
We help gyms build a strong, consistent presence across all major social platforms. Our team handles your day-to-day content creation, design, captions, scheduling, and community management so your gym stays visible and top of mind. For local gyms (Greater Montreal Region), we also offer professional photography and video shoots to capture in-gym content—training sessions, classes, coaches, facilities, equipment, member experience, and lifestyle brand visuals.
Email Marketing
Members rarely sign up on the first touch. That’s why we create automated email and SMS flows that nurture leads, reactivate past members, promote monthly or seasonal offers, and boost retention. We turn your database into a consistent revenue generator with our strategy and design. We also leverage gym-specific insights (like class attendance patterns, seasonal fitness trends, and membership cycles) to craft automated campaigns that drive sign-ups and increase lifetime member value.
Graphic Design
The fitness industry is crowded, and your gym needs a clear, distinct brand identity to stand out. Depending on your goals and deliverables, we can create high-end, professional branding that reflects your gym’s values, expertise, and community. We handle everything from branding (logos, color palettes, membership materials) to graphic design (campaign graphics, promotional content, social media visuals, and more).
Website Design & Development
At a minimum, your gym’s website needs to look great. But it also must be clean, informative, and, above all, optimized for conversions. Our websites are beautifully designed to showcase all your classes, services, and facilities while balancing simplicity with the expertise and professionalism of your gym. Combined with continuous optimizations, this ensures a seamless sign-up or booking experience. We handle everything from copywriting to design to development, giving you a website that turns visitors into members.
Why Choose ZDG Media?
10+ Years of Experience: We specialize in the fitness industry
Full-Funnel Expertise: Paid ads, landing pages, and lead nurture.
Multi-Channel Paid Media: Google, Meta, TikTok, Bing, and more.
Data-Driven Results: Focused on bookings, CPL and ROI.
Scalable Systems: Turn first-time leads into loyal members.
278k+
Leads Generated for Gyms
75%
of Gyms See Improvement within 30 Days
460+
Fitness Programs & Classes Marketed
147%
Lower Cost-Per-Lead Than Industry Benchmark
The Medspa Paid Media Funnel
Awareness & Demand Generation (Top-of-Funnel)
This stage focuses on broad visibility using platforms like Meta Ads Manager, TikTok Ads, YouTube Ads, and sometimes Google Ads Demand Gen to introduce your gym to new audiences through engaging workout videos, class highlights, and lifestyle messaging. The goal is to spark interest, build credibility, and move potential members into the next stage of the funnel.
Consideration & Pain-Point Education (Mid-Funnel)
Here, your messaging shifts toward the specific goals and pain points prospects want to address—like weight loss, muscle building, flexibility, or group fitness motivation. Educational ads, class explainers, trainer tips, and testimonials help prospects understand their options and why your gym is the best fit. This stage turns curiosity into informed intent.
High-Intent & Search-Based Demand (Lower-Funnel)
At this stage, prospects are actively searching for gyms, classes, or personal training near them. Using Google Ads and Microsoft Advertising, we capture high-intent keywords like “gym near me,” “CrossFit classes,” or “personal trainer [city],” ensuring your gym appears exactly when and where people are ready to join.
Conversion & Sign-Ups (Bottom-Funnel)
Finally, audiences turn into paying members by signing up—whether through a phone call, a website form, or an integrated online booking/membership system.
Based on 19 reviews
Not Sure Where to Start?
We’ll perform a FREE comprehensive audit of your gym marketing. From your website and landing pages to paid media performance and lead funnels, we analyze every element to identify opportunities, uncover gaps, and provide a clear roadmap to attract more members and maximize your ROI.
READY TO GROWTH YOUR GYM? LET’S CONNECT
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