Marketing Agency for Medical Spas
Your Partner and Growth Expert
141% increase in sales
358% CTR Increase
8M views in 2 months
250% online sales
415% decrease CPL
141% increase in sales 358% CTR Increase 8M views in 2 months 250% online sales 415% decrease CPL
Your Medspa Agency Partner for Actual, Trackable Results
Done dealing with agencies that overpromise, underdeliver, and cost you more than they’re worth?
We understand how discouraging it is when marketing efforts fail to convert, especially in an industry with strict advertising rules, rising competition, and increasingly educated patients. That’s exactly why we built a smarter, data-driven approach designed specifically for medical aesthetics. Our paid media strategies (Google Ads and Meta Ads) combine compliant ad frameworks, optimized lead generation techniques, and real conversion tracking to ensure every dollar you invest is reflected in your clinics.
We work with a leading medical spas in Canada, the U.S., and internationally. Our main goal is lead generation with granular focus on conversions (leads), CPL (cost per lead), lead quality and overall monthly revenue. Your clinic has the same opportunity to grow with a proven system behind it.
3.1x
10+
Average Return on Ad Spend Across Clients
Years of Medspa Marketing Expertise
1250+
8
Successful Campaigns Executed
8-Figure Ad Spend Managed
Competition Is Fierce: Your Clinic Needs to Show Up Where It Counts
The medspa industry is growing faster than ever, and every clinic in your area is fighting for the same patients. With new injectors launching every month and established clinics increasing their ad spend, standing out isn’t optional.
If you’re not ranking for core treatments or appearing in front of high-intent patients on Google Search, Instagram, and Facebook, your competitors will take those bookings before you ever get the chance.
This is why your visibility has to be intentional, strategic, and consistent. When patients are ready to book, your clinic needs to be the one they find first and trust most.
THE MAIN PROBLEMS WE SOLVE
Paid Media Marketing
Paid ads for medical aesthetics aren’t like regular e-commerce or service ads; the policies are tighter, the targeting is restricted, and the cost per lead can swing wildly if the strategy isn’t dialed in. This is where we excel.
We have years of experience of running high-performing Google Ads and Meta Ads specifically for medspas. We understand the compliance rules, restricted keywords, medical content limitations, and creative guidelines that most agencies overlook - we know exactly how to work within those policies without sacrificing results.
Our team consistently lowers cost per lead by optimizing compliant ad structures, using proven medical-aesthetic frameworks, refining intent-based audiences, and building conversion-focused landing experiences. The outcome: more qualified leads, lower CPL, and predictable booking volume even in the most competitive markets.
We also audit and ensure your account has fully accurate conversion tracking so that every lead we generate is a real, qualified lead.
Lead Generation
Our lead generation services for medspas are built to create a fully cohesive, omnichannel ecosystem that drives real patients and not just clicks. We align your Google Ads and Meta Ads (and any other paid media platform used), email flows, landing pages, and follow-up systems so every touchpoint works together, not in silos. By combining compliant ad strategy with intent-driven targeting, high-converting funnels, and accurate conversion tracking, we ensure your leads are consistent, qualified and above all, ready to book.
OTHER SOLUTIONS
Social Media Marketing
We help medspas build a strong, consistent presence across all major social platforms. Our team handles your day-to-day content creation, design, captions, scheduling, and community support for clinics anywhere. For local clinics (Greater Montreal Region), we also offer professional photography and video shoots to capture in-clinic content (treatment rooms, staff, before-and-after results, skincare products, equipment, and lifestyle brand visuals).
Email Marketing
Patients rarely book on the first touch. That’s why we create automated email and SMS flows that nurture leads, reactivate past clients, promote monthly offers (or seasonal offers), and increase retention. We turn your database into a consistent revenue generator with our strategy and design. We also leverage industry-specific insights, like client treatment frequency and seasonal skincare trends, to craft automated campaigns that drive bookings and increase lifetime client value.
Graphic Design
The aesthetics industry is crowded and your brand needs its own, clear identity in order to stand out. Depending on the deliverables that each clinic needs, we can create high-end, medical-grade branding that reflects the values, trust and expertise of your medspa. We can handle any branding (logos and color palettes to treatment menu designs) and any graphic design requests (campaign graphics, promotional content, etc.)
Website Design & Development
At the bare minimum, your website needs to look great. Though, it must be clean, informative and above all, optimized for website conversions. Our websites are designed beautifully to highlight all your services and ensure there’s a perfect mix between simplicity and showcased expertise/knowledge of each treatment. This, along with continous optimizations, guarantee a seamless booking experience. We handle everything from copywriting to design to development, giving you a website that turns visitors into patients.
Why Choose ZDG Media?
10+ Years of Experience: We specialize in medspa marketing
Full-Funnel Expertise: Paid ads, landing pages, and lead nurture.
Multi-Channel Paid Media: Google, Meta, TikTok, Bing, and more.
Data-Driven Results: Focused on bookings, CPL and ROI.
Scalable Systems: Turn first-time leads into loyal, recurring patients.
336k+
Client Leads Generated for Clinics
92%
of Clinics See Improvement within 45 Days
175+
Medspa Treatments Marketed
53%
Lower Cost=Per-Lead than Industry Benchmark
The Medspa Paid Media Funnel
Awareness & Demand Generation (Top-of-Funnel)
This stage focuses on broad visibility using platforms like Meta Ads Manager, TikTok Ads, Youtube Ads (sometimes Google Ads Demand Gen when applicable) to introduce your clinic to new audiences through engaging videos, before/afters, and lifestyle messaging. The goal is to spark interest, build credibility, and move potential patients into the next stage of the funnel.
Consideration & Pain-Point Education (Mid-Funnel)
Here, your messaging shifts toward the specific concerns patients want to solve, such as wrinkles, stubborn fat, skin texture, or weight loss. Educational ads, treatment explainers, and testimonials help prospects understand their options and why your clinic provides the best solution. This stage turns curiosity into informed intent.
High-Intent & Search-Based Demand (Lower-Funnel)
At this stage, patients are actively searching for treatments, prices, and nearby providers. Using Google Ads and Microsoft Advertising, we capture high-intent keywords like “Botox near me,” “laser hair removal,” or “CoolSculpting clinic,” ensuring your clinic appears exactly when and where patients are ready to choose a provider.
Conversion & Booking (Bottom-Funnel)
Finally, audiences turn into paying clients by booking an appointment; whether through a phone call, a website lead form, or an integrated third-party booking tool.
Not Sure Where to Start?
We’ll perform a FREE comprehensive audit of your medspa marketing. From website and landing pages to paid media performance and lead funnels, we analyze every element to identify opportunities, uncover gaps, and provide a clear roadmap to attract more patients and maximize your ROI.
READY TO GROWTH YOUR MEDSPA? LET’S CONNECT
Fill out the form below.