What You’ll Learn in 4 Hours
Google Ads Fundamentals (The Right Way)
How Google Ads really works (auction, bidding, Quality Score)
Why most campaigns fail before they start
How to avoid the most common and expensive mistakes
Account & Campaign Setup
How to structure a Google Ads account properly
Choosing the right campaign type (Search vs Performance Max vs Shopping)
When to keep things simple — and when to scale
Keyword Strategy That Converts
Finding high-intent keywords that drive results
Match types explained simply
Negative keyword strategy to eliminate wasted spend
Real keyword examples from live campaigns
Writing Ads That Get Clicks
How to write ads people actually click
Simple ad copy frameworks that work
Using extensions to increase CTR and Quality Score
Real ad examples (what works vs what doesn’t)
Tracking & Measurement
Understanding conversions and key metrics
Knowing what to look at — and what to ignore
Avoiding misleading data and false performance
Optimization & Scaling Basics
What to optimize and when
Reading search terms and performance signals
How to scale without blowing your budget

